The popularity of User Experience (UX) designer jobs continues to be on the rise nowadays. However, not many people have sufficient knowledge of what this job does due to its newness. So when a person claims that he is a UX designer, he or she will mostly get blank stares from other people because they do not understand what that job is about. They also have vague ideas about what takes place inside a UX design company.
To further understand what UX designers do and what the UX industry is all about, here are several important details that everyone needs to know regarding the key responsibilities of this job. To Develop Product Research The first starting point for all design projects under a UX firm is product research, particularly user and market research. It is a good foundation in building remarkable designs to prevent UX designers from making any assumptions about what their target audience will like. Product research can help them get an idea of what the customer is looking for based on the data. This can also help them come up with information-based decisions. UX designers always rely on product research to determine their behavior, motivations, and needs for the project. It also helps them understand the current industry standards and point out the upcoming opportunities for the product. As a result, they can learn which aspects of their products need their attention first. To Develop Personas And Scenarios Once they finish the product research, a UX designer should be able to pinpoint the critical user groups then develop representative personas. These are fictitious characters that symbolize a member of the user groups that they need to make a design for. They must treat each persona the way they would treat their actual users and not just their target audience. It must reflect the behaviors and patterns that they have identified in their research. After coming up with the personas, the UX designers can begin to write their scenarios. They must describe the typical events that happen in the day-of-a-life one of their personas. It should also mention how the website or app that they are working on can fit into their users' lives. It is a crucial step for determining how their users would interact with their product, whether they are working on a design for a new app or website, or if they are redesigning it. Create Information Architecture And Wireframes UX designers also need to make the Information Architecture (IA) for their product to provide a structure that they can follow for the project. It will help the users navigate where they are when visiting the website or using the app and find the information they need to see. It will help the UX designer develop the product’s navigation, the hierarchies, and categorizations. Then, the UX designer must make wireframes to show how the design works. They must represent all the screens or pages that users may have to go through while they navigate the product. They also serve as the backbone of the project’s design. As seen in the initial research, the UX designers can also use them to collect feedback for the design. Launch Product Testing All UX designers need to allocate enough time for website usability testing to determine the possible problems that the users might experience while interacting with their product. They could conduct an in-person user test to see the behavior of the user that they have in mind. They must also collect and analyze the verbal and non-verbal responses of the user to improve the product for better user experience. The work of a UX designer is a never-ending process even after the release of a product. They must see it through and not stop until they come up with the best offering for their users and plan for future updates. Thus, all UX designers must keep an open mind for their craft learning and growth.
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