The internet really takes the world by storm. Almost everything today is seen, heard, and done online. With the surge of internet users over the past years, and with social media platforms that attract them to keep posted regularly, it might be more than safe to say that this is an era of the internet. Just as the internet is where many people are, it is also a place where market, advertising, and publicity are.
Many companies today in Singapore also incorporate online marketing, particulary social media marketing. There are many companies in Singapore that cater to this. There proves to be many people using the social media like Facebook. This is why more and more companies become successful by invading Facebook with their ads. Can we now rely only on traditional modes of marketing? How important is online marketing, or social media marketing? 1. Reaches people anytime, anywhere Various statistics show that many people from across the globe are on social media, especially Facebook. Just to add, these people spend many hours on social media that it might have become part of their nature to constantly check for notifications. If that is where the people are, then that will be a strategic place to advertise your brand. Numbers also tell that a large percentage of users go to social media to really buy products. 2. Strategic for small businesses If you are just about to start your business, social media marketing might just boost you up! With traditional means of marketing, there proves to be little chance when you have been compared to the leading brands that actually do not need anymore extra advertising. If you open a small coffee shop next to Starbucks, boosting your small business will be very hard. That is why online marketing would be very strategic. 3. Hits the target directly When your brand caters to a particular demographic, making it sell by presenting it to the general pool of consumers will be difficult. With Facebook marketing, or any social media marketing for that matter, selling your brand directly to its target audience will be easier. Digital marketing is able to dissect huge demographics and sift them down to your targeted group. This enables you to focus on your target audience. 4. You get to have a clearer pulse about you consumers With the traditional way of marketing, like releasing TV ads, you are not so sure if everyone has really seen it when it aired. With online marketing, you get to have a clear number of how many really viewed it. You also get a pulse of how they interacted with it: did they like it? Did they share it with their friends? Did they leave a comment? These can all be seen with social media marketing. You can also get ideas from them next time. Here are just some of the examples that may help you in understanding why online marketing is the trend now. There proves to be many possible ways on what the internet can do.
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AuthorA technology junkie Archives
February 2019
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