Technology is constantly revolutionizing the business battlefield and every organisation - small, medium-sized or large - can benefit from an attractive, informative and interactive website that can offer maximum engagement capacity.
Needless to say, attracting new users and retaining the attention of your existing audience remains an absolute challenge - and with the overdose of information and millions of millions of websites users are fed up with, one of the best ways to provide a meaningful UX is to make your site engaging itself. An interactive website design allows you to interact and automate the user’s experience, maximising its self-sufficiency capacity. In this article, CreativEdge, a website development company in Singapore explores further what an interactive website design means and the benefits it can offer. What is interactive website design? An interactive website is technically one that integrates a range of software to create a rich, interactive experience that drives users to be actively engaged with the site. It’s accomplished by encouraging users to take more complex actions to continue exploring the page. These actions may include:
A great example of an interactive website is that of the Weather Channel which allows you to enter your zip code to get a custom weather report. By doing so, you not only get an interactive experience but one that is relevant as well. Now, how would this experience benefit your business? 1. Connect with users in meaningful ways Nearly 90 percent of consumers today expect a website to be equipped with engaging, self-service tools that help answer questions and get through their journey by themselves - and interactive website design can help you with just that. 2. Increase consumer trust Each positive interaction on your website earns trust from a user. Even when money is not involved in the beginning, this trust will encourage users to interact further with your brand and probably what will eventually lead them to make their first purchase. 3. Increase conversion rates Because your interactive web design engages users and fosters trust, your first-time buyers can become a regular paying customer. After all, why would they consider another brand when they’re already so invested in yours? 4. Improve personalisation Another advantage is that interactions not only engage, they can also be measured. Having a website allows you to see what visitors are clicking, when, where and how. Capitalising on this data allows you to create a better overall website experience and even more customised journey for every visitor. 5. Earn quality backlinks for SEO On top of all these, when you have a helpful, interactive website, more people are likely to link to your sire and these links can be highly valuable. They not only drive traffic to your site but also drive Google to recognise your site as authority compared to other sites. Now, what could be better than these benefits?
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AuthorA technology junkie Archives
February 2019
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